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Facebook Activates Safety Check In Nigeria After Yola Blast

Facebook Activates Safety Check In Nigeria After Yola Blast

Facebook has activated its safety check feature after a suicide attack killed 32 people in the north-eastern Nigerian city of Yola.

The social networking site had been criticised for activating the feature for the attack in Paris on Friday but not for the attack in Beirut the day before.
Before the Paris attack, the feature was only used in natural disasters.
The safety check allows people to inform their contacts they are safe.

During emergencies mobile phone networks often collapse under the stress of everyone using their phones at the same time – so this is one way to help solve that by informing possibly hundreds of friends in one go.

The system was first used earlier this year during the Nepal earthquake.
Facebook boss Mark Zuckerberg announced the Yola Safety Check in a Facebook post but added “unfortunately, these kinds of events are all too common, so I won’t post about all of them.”

This is the third attack this year in Yola.

The suicide bomber targeted a busy vegetable market late on Tuesday as stall holders were closing up.

Boko Haram militants started attacks in Nigeria in 2009 in an attempt to create an Islamic state.
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“A loss of human life anywhere is a tragedy, and we’re committed to doing our part to help people in more of these situations,” Mr Zuckerberg added.

One Yola resident who used the feature, Maulud Usman, told the BBC he feels Mr Zuckerberg had taken on the previous criticism.

“I was one of those that criticised him when he activated the safety check in Paris despite the fact that Boko Haram has been bombing us in north eastern Nigeria for years, killing thousands of people, yet Facebook didn’t deem it fit to activate the safety check.”

“I’m happy he listened to our cries”.

BlackBerry launches First Android Smartphone “PRIV”

BlackBerry launches First Android Smartphone “PRIV”

BlackBerry has launched its first smartphone running the Android operating system.

It is a new approach for the company which has struggled to attract customers to its own operating system, BB10.

BlackBerry said its new device, Priv, was designed to offer customers improved security over rival Android handsets.

“Coming with a device that tries to address security on Android is a good idea, but may have been better three years ago,” said Francisco Jeronimo, research director for industry analysts IDC.

“It will be difficult to regain clients who have already moved to other handsets, and it’s quite an expensive device.


Network Technology GSM / HSPA / LTE
Launch Announced 2015, October
Status Available. Released 2015, November
Body Dimensions 147 x 77.2 x 9.4 mm (5.79 x 3.04 x 0.37 in)
Weight 192 g (6.77 oz)
Keyboard QWERTY
– Capacitive touch 4-row BlackBerry keyboard
Display Type AMOLED capacitive touchscreen, 16M colors
Size 5.4 inches (~71.9% screen-to-body ratio)
Resolution 1440 x 2560 pixels (~540 ppi pixel density)
Multitouch Yes, up to 10 fingers
Protection Corning Gorilla Glass 4
– Curved edge screen
Platform OS Android OS, v5.1.1 (Lollipop)
Chipset Qualcomm MSM8992 Snapdragon 808
CPU Dual-core 1.8 GHz Cortex-A57 & quad-core 1.44 GHz Cortex-A53
GPU Adreno 418
Memory Card slot microSD, up to 200 GB
Internal 32 GB, 3 GB RAM
Camera Primary 18 MP, Schneider-Kreuznach optics, optical image stabilization, phase detection autofocus, dual-LED (dual tone) flash
Features Geo-tagging, touch focus, face detection, HDR, panorama
Video 2160p@30fps, 1080p@60fps
Secondary 2 MP, 720p
Sound Alert types Vibration; MP3, WAV ringtones
Loudspeaker Yes
3.5mm jack Yes
Comms WLAN Wi-Fi 802.11 a/b/g/n/ac, Wi-Fi Direct, hotspot
Bluetooth v4.1, A2DP, EDR, LE
GPS Yes, with A-GPS
Radio No
USB microUSB v2.0 (SlimPort 4K)
Features Sensors Accelerometer, altimeter, gyro, ToF proximity, compass
Messaging SMS, MMS, Email, Push Email, IM, BBM
Browser HTML5
Java No
– Active noise cancellation with dedicated mic
– Fast battery charging: 60% in 30 min (Quick Charge 2.0)
– Optional Wireless Charging (Qi/PMA-enabled)
– MP3/WAV/eAAC+/FlAC player
– MP4/H.264 player
– Photo/video editor
– Document viewer
Battery Li-Ion 3410 mAh battery
Huawei Reveals Quick-Charge Battery

Huawei Reveals Quick-Charge Battery

Chinese tech giant Huawei has unveiled two prototype removable lithium-ion batteries that can recharge in minutes, using a bespoke charger.

The lower capacity battery charged by 68% in two minutes – but is not big enough to run a smartphone for long.

The higher capacity one charged by 48% in five minutes and could provide up to 10 hours of talk time, the firm said.

Current battery life is a significant limiting factor in the performance of portable devices.

Many tech firms and entrepreneurs are researching the issue.

In March, Samsung announced that the batteries in its new Galaxy S6 handsets could power up to four hours of usage after a 10-minute charge.

Israeli start-up Storedot unveiled a fast-charging device at the beginning of the year which it hopes will eventually be able to charge any smartphone battery in under one minute.

Scientists are also researching alternative battery materials to the traditional lithium-ion such as aluminium and graphene.

Huawei says it used heteroatoms – atoms which are not carbon or hydrogen – which the firm claims can increase charging speeds without affecting the battery’s overall lifespan.

“Everyone in the world – consumers and all the manufacturers – would benefit from some unforeseen breakthrough in battery chemistry technology,” Microsoft president Rick Osterloh said.

Source: BBC

LinkedIn to stop itself from spamming you

LinkedIn to stop itself from spamming you

Nothing is quite as joy killing as realizing the only new messages in your inbox are automated emails from LinkedIn. LinkedIn knows this, and it’s begun addressing the issue to prevent its website from becoming the ultimate bane of every email user’s existence. The solution is a new internal software tool LinkedIn is calling Air Traffic Controller. Building on its successful initiative earlier this year to chop the amount of emails it sends users in half, LinkedIn is now developing the system to send only emails and notifications that it feels are relevant to how you use the service.

LinkedIn’s goal is to annoy users as little as possible. Its new tool will now monitor how often you check LinkedIn, use your preferences and habits to figure out when and on which device to best reach you, and keep track of what features you rely on most. That way LinkedIn will contact you only with messages and notifications that are relevant — not something you’ll instantaneously delete upon reading the company’s name in the subject line. LinkedIn says it will improve the system over time, but that users should see an “immediate improvement” to communications they receive from the company starting today.

Source: The Verge

Most Common Advertising Techniques

Most Common Advertising Techniques

A successful advertisement creates a desire in viewers, listeners or readers. It also provides information on how to fulfill that desire and makes the potential customer feel good about doing so. With so many products and service providers in the marketplace, using a proven technique in your advertising increases the likelihood that your ad Naira will return value. Basic techniques used in propaganda transfer successfully to advertising and remain the most frequently employed.

Repetition is a simple yet effective technique used to build identity awareness and customer memory. Even advertisements using other successful approaches mention the product or company name more than once, particularly in television because its combination of sight and sound, allows the advertiser to disguise the repetition by changing its delivery (from visual to audio). An ad first shown during a football match broadcast for a product called GINX remains the classic example of this advertising technique. Though the advertisement never explained what the product does, viewers remembered its name.

Advertising that promotes specific features or makes claims about what a product or service can do for the potential customers provides successful results by informing, educating and developing expectations in the buyer. Claims can state facts or simply use hype, such as calling one brand of orange juice “the best” when nutritionally it is identical to other brands. Claims may mislead through omission or by using what some advertisers and political campaigners call “weasel words.” These are subtle statement modifiers that render the claim meaningless if studied closely. Common weasel words include “helps,” “fights” and “virtually.”

Associating a product or company with a famous person, catchy jingle, desirable state of being or powerful emotion creates a strong psychological connection in the customer. Sporting equipment companies use successful athletes in their ads, automakers display their cars in front of mansions, brewers show their beer consumed by groups of friends having fun and cosmetic companies sign celebrities to represent their products. These ads encourage an emotional response in customers, which then is linked to the product being advertised, making it attractive through transference.

The bandwagon technique sells a product or service by convincing the customer that others are using it and they should join the crowd. Other bandwagon advertisements suggest that the customer will be left out if they do not buy what’s being sold. These ads often employ “glittering generalities,” words linked to highly valued ideas or concepts that evoke instant approval, which may or may not relate to the subject of the advertisement. “Nigeria loves…” connects patriotism with a product, creating an automatic positive response.

Coupons, sweepstakes, games with prizes and gifts with purchases create excitement, and participation encourages customers to build a relationship with the sponsoring product or service. The attraction of getting something “free” or earning “rewards” makes promotions successful. Limited-time offers and entry deadlines add urgency to this advertising technique’s call to action.