Facebook has activated its safety check feature after a suicide attack killed 32 people in the north-eastern Nigerian city of Yola.
The social networking site had been criticised for activating the feature for the attack in Paris on Friday but not for the attack in Beirut the day before.
Before the Paris attack, the feature was only used in natural disasters.
The safety check allows people to inform their contacts they are safe.
During emergencies mobile phone networks often collapse under the stress of everyone using their phones at the same time – so this is one way to help solve that by informing possibly hundreds of friends in one go.
The system was first used earlier this year during the Nepal earthquake.
Facebook boss Mark Zuckerberg announced the Yola Safety Check in a Facebook post but added “unfortunately, these kinds of events are all too common, so I won’t post about all of them.”
This is the third attack this year in Yola.
The suicide bomber targeted a busy vegetable market late on Tuesday as stall holders were closing up.
Boko Haram militants started attacks in Nigeria in 2009 in an attempt to create an Islamic state.
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“A loss of human life anywhere is a tragedy, and we’re committed to doing our part to help people in more of these situations,” Mr Zuckerberg added.
One Yola resident who used the feature, Maulud Usman, told the BBC he feels Mr Zuckerberg had taken on the previous criticism.
“I was one of those that criticised him when he activated the safety check in Paris despite the fact that Boko Haram has been bombing us in north eastern Nigeria for years, killing thousands of people, yet Facebook didn’t deem it fit to activate the safety check.”
“I’m happy he listened to our cries”.
BlackBerry has launched its first smartphone running the Android operating system.
It is a new approach for the company which has struggled to attract customers to its own operating system, BB10.
BlackBerry said its new device, Priv, was designed to offer customers improved security over rival Android handsets.
“Coming with a device that tries to address security on Android is a good idea, but may have been better three years ago,” said Francisco Jeronimo, research director for industry analysts IDC.
“It will be difficult to regain clients who have already moved to other handsets, and it’s quite an expensive device.
||147 x 77.2 x 9.4 mm (5.79 x 3.04 x 0.37 in)
||192 g (6.77 oz)
||– Capacitive touch 4-row BlackBerry keyboard
||AMOLED capacitive touchscreen, 16M colors
||5.4 inches (~71.9% screen-to-body ratio)
||1440 x 2560 pixels (~540 ppi pixel density)
||Yes, up to 10 fingers
||Corning Gorilla Glass 4
||– Curved edge screen
||Android OS, v5.1.1 (Lollipop)
||Qualcomm MSM8992 Snapdragon 808
||Dual-core 1.8 GHz Cortex-A57 & quad-core 1.44 GHz Cortex-A53
||18 MP, Schneider-Kreuznach optics, optical image stabilization, phase detection autofocus, dual-LED (dual tone) flash
||Geo-tagging, touch focus, face detection, HDR, panorama
||2 MP, 720p
||Wi-Fi 802.11 a/b/g/n/ac, Wi-Fi Direct, hotspot
||v4.1, A2DP, EDR, LE
||Yes, with A-GPS
||microUSB v2.0 (SlimPort 4K)
||Accelerometer, altimeter, gyro, ToF proximity, compass
||SMS, MMS, Email, Push Email, IM, BBM
||– Active noise cancellation with dedicated mic
– Fast battery charging: 60% in 30 min (Quick Charge 2.0)
– Optional Wireless Charging (Qi/PMA-enabled)
– MP3/WAV/eAAC+/FlAC player
– MP4/H.264 player
– Photo/video editor
– Document viewer
||Li-Ion 3410 mAh battery
Chinese tech giant Huawei has unveiled two prototype removable lithium-ion batteries that can recharge in minutes, using a bespoke charger.
The lower capacity battery charged by 68% in two minutes – but is not big enough to run a smartphone for long.
The higher capacity one charged by 48% in five minutes and could provide up to 10 hours of talk time, the firm said.
Current battery life is a significant limiting factor in the performance of portable devices.
Many tech firms and entrepreneurs are researching the issue.
In March, Samsung announced that the batteries in its new Galaxy S6 handsets could power up to four hours of usage after a 10-minute charge.
Israeli start-up Storedot unveiled a fast-charging device at the beginning of the year which it hopes will eventually be able to charge any smartphone battery in under one minute.
Scientists are also researching alternative battery materials to the traditional lithium-ion such as aluminium and graphene.
Huawei says it used heteroatoms – atoms which are not carbon or hydrogen – which the firm claims can increase charging speeds without affecting the battery’s overall lifespan.
“Everyone in the world – consumers and all the manufacturers – would benefit from some unforeseen breakthrough in battery chemistry technology,” Microsoft president Rick Osterloh said.
Nothing is quite as joy killing as realizing the only new messages in your inbox are automated emails from LinkedIn. LinkedIn knows this, and it’s begun addressing the issue to prevent its website from becoming the ultimate bane of every email user’s existence. The solution is a new internal software tool LinkedIn is calling Air Traffic Controller. Building on its successful initiative earlier this year to chop the amount of emails it sends users in half, LinkedIn is now developing the system to send only emails and notifications that it feels are relevant to how you use the service.
LinkedIn’s goal is to annoy users as little as possible. Its new tool will now monitor how often you check LinkedIn, use your preferences and habits to figure out when and on which device to best reach you, and keep track of what features you rely on most. That way LinkedIn will contact you only with messages and notifications that are relevant — not something you’ll instantaneously delete upon reading the company’s name in the subject line. LinkedIn says it will improve the system over time, but that users should see an “immediate improvement” to communications they receive from the company starting today.
Source: The Verge
A successful advertisement creates a desire in viewers, listeners or readers. It also provides information on how to fulfill that desire and makes the potential customer feel good about doing so. With so many products and service providers in the marketplace, using a proven technique in your advertising increases the likelihood that your ad Naira will return value. Basic techniques used in propaganda transfer successfully to advertising and remain the most frequently employed.
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Associating a product or company with a famous person, catchy jingle, desirable state of being or powerful emotion creates a strong psychological connection in the customer. Sporting equipment companies use successful athletes in their ads, automakers display their cars in front of mansions, brewers show their beer consumed by groups of friends having fun and cosmetic companies sign celebrities to represent their products. These ads encourage an emotional response in customers, which then is linked to the product being advertised, making it attractive through transference.
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Coupons, sweepstakes, games with prizes and gifts with purchases create excitement, and participation encourages customers to build a relationship with the sponsoring product or service. The attraction of getting something “free” or earning “rewards” makes promotions successful. Limited-time offers and entry deadlines add urgency to this advertising technique’s call to action.